DOES
“SUCCESFUL SOCIAL BRAND ACTIVATION”
Advertising is dead. Long live advertising... New platforms mean new possibilities. Consumers are social to an extent not even Mark Zuckerberg ever imagined. Facebook is replacing traditional TV as preferred entertainment channel across generations. Content is fluid. Shareable. Likeable. And, unfortunately for marketers like you, content is un-likeable.
Your customers are in control and they are your media – and they don’t fit in a standard spreadsheet…
Your goals and challenges probably haven’t changed, though. But the planning process should. At Patchwork we understand the complex media consumption patterns; structures, principles, platforms and technologies that constitute the new marketing reality. We use that knowledge to align efforts, integrate, re-invent and adapt to allow our clients’ brands to successfully live and perform in the social space.
We live by the notion that campaign plans must now be fully flexible to secure success. Allow for change. That’s why we plan for the unexpected - to respond to real-world consumer feedback. In contrast to traditional, non-flexible marketing planning; We call it 'Agile Campaign Management'. And it works. In the ROI kind of way.
We focus on social media, and are experts in this field. Yet we pride ourselves on being independent in our thinking. We are not driven by platforms or technologies. Only by your commercial goals. Our focus is on helping brands integrate social media to increase the value of their marketing. We do this by providing strategic planning, community management, content development, ultra-targeted social advertising, promotions and social campaign activations.
It’s all about the perfect mix. Or Patchwork, if you like.
Check out our case studies. Get in touch to learn why you need to Patchwork your marketing.
Cases
Global Facebook Activation
Awareness Campaign
Viral Campaign
Awareness Campaign
Digital Strategy
Viral Campaign
Brand Rejuvenation
Online and Offline Actvations
Campaign Concepts
Facebook-driven storytelling
Patchwork is working with Carlsberg Breweries to develop and execute social media strategy across a global portfolio of brands.
Danish town of Roskilde is home to one of the world's largest music festivals. Patchwork is working with Roskilde Festival to extend it's reach beyond Denmark to secure a loyal and committed audience through Facebook-driven activations.
Patchwork creates successful, Facebook-driven digital activations for global power-brand Colgate at local levels.
Patchwork successfully recruited and nurtured a large fan base around an upcoming movie release to drive awareness and interest leading up to the premiere.
As the successful Somersby brand embarks on an ambitious global roll-out, Patchwork is developing the digital strategy and activation to support it at global and local levels.
Part of the TUI corporation, this leading Danish travel company is leveraging the power of Facebook to drive loyalty and sales. Patchwork developed one of the most succesful, virally fuelled Facebook contests to help boost the brand's Facebook fan count from 2,000 to an impressive 100,000 in only a few weeks.
The National Gallery of Denmark is going through a brand rejuvenation process and Patchwork is making it happen using a combination of Facebook activation and viral concepts.
The strong brand heritage and ties to the Danish music scene makes it an honour for Patchwork to work in securing that the solid brand equity is boosted through engaging, Facebook-driven online and offline actvations.
Developing and executing strong campaign concepts to global audience, Patchwork is engaging potential visitors around key brand values.
Patchwork is working one of Denmarks truely beloved heritage brands to create outstanding Facebook results. Using Facebook-driven storytelling that combines offline and online events, our social media efforts for Aalborg Akvavit is boosting and replacing tiring traditional PR efforts.