DOES
PROFITABLE SOCIAL MARKETING
We are leading experts in effective social media marketing. We are not driven by platforms or technology euphoria. Only by the commercial goals of the brands we work with. We help integrate social media in the mix to increase the value of our clients' combined marketing efforts. We do this by providing strategic planning, community management, social content development, ultra-targeted social advertising, promotions and integrated social campaigns.
But why? Because social channels like Facebook are replacing traditional TV as preferred entertainment channel across generations. Content is fluid. Shareable. Likeable. And, unfortunately for marketers like you, content is un-likeable. We're getting to a stage where there is really only one effective branding mechanism online and that's content marketing. That means relevant, interesting content that delivers informational or entertainment value.
Your customers are in control and they are your media – and they don’t fit in a standard spreadsheet…
Your goals and challenges probably haven’t changed, though. But the planning process should. At Patchwork we understand the complex media consumption patterns; structures, principles, platforms and technologies that constitute the new marketing reality. We use that knowledge to align efforts, integrate, re-invent and adapt to allow our clients’ brands to successfully live and perform in the social space.
We live by the notion that campaign plans must now be fully flexible to secure success. Allow for change. That’s why we plan for the unexpected - to respond to real-world consumer feedback. In contrast to traditional, non-flexible marketing planning; We call it 'Agile Campaign Management'. And it works. In the ROI kind of way.
It’s all about the perfect mix. Or Patchwork, if you like.
Check out our case studies. Get in touch to learn why you need to Patchwork your marketing.
Cases
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Brand Ambassadorship -
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Social Brand Strategy -
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Social Community Management -
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CSR Campaign -
Brand Ambassador Creation -
Nordic Facebook Activation -
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Global Facebook Activation -
Awareness Campaign -
Viral Campaign -
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Digital Strategy -
Viral Campaign -
Brand Rejuvenation -
Online and Offline Actvations -
Campaign Concepts -
Facebook-driven storytelling
Patchwork works with leading Danish ketchup brand, Beauvais Ketchup, to keep the brand top of mind against major international competitors and build a loyal base of Beauvais brand ambassadors.
Falcon Beer is one of Sweden's most popular beer brands, and since 1896 this brand has represented traditional Swedish brewing at its best. Patchwork is successfully building and developing Falcon’s social media presence in the Swedish market.
Gammel Dansk is one of Denmark’s truly beloved heritage brands. In an integrated social branding strategy, Patchwork combines online and offline media to keep the brand relevant and top of mind - and to maintain a strong relationship with its enthusiastic, loyal fan base.
Patchwork creates successful, Facebook-driven digital activations for global power-brand Malibu Rum at local levels. Malibu Rum has a strong brand heritage and positioning as the cocktail mixer synonymous with music and summer. A continous flow of line extensions are supported by social activations to keep the brand as fresh and vibrant as its target audience.
Patchwork manages Dr. Oetker’s Kagerullen, a successful branded Facebook community, where highly engaged baking enthusiasts engage with the brand and each other.
Palmolive is one of the strongest global brands in the personal health care space. Patchwork is successfully creating Facebook-fuelled, local digital campaigns to drive engagement and loyalty.
Patchwork has worked with lead agency Umwelt to develop and manage "Brug livet fonden" - a major Facebook-driven CSR initiative by this leading Danish pension fund.
Quaker Oats-owned Solgryn is an iconic Danish brand with a strong heritage. Solgryn has secured an exceptional positioning as the number one choice for good, healthy breakfast. Patchwork is using a mix of social media tactics to support the positioning digitally and maintain brand loyalty across a broad range of consumer segments.
Viking Line is a leading cruise brand in the northern Baltic Sea. Patchwork is working with Viking Line to build a strong social media presence and reach and engage new audiences to secure growth. Also, Patchwork is helping Viking Line through internal workshops to build skills to manage their social media presence day-to-day.
Fiat Group is a leading global car manufacturer known for prominent brands such as Alfa Romeo, Lancia, Fiat and the newly aquired Jeep. Patchwork is working with Fiat Group in Sweden to develop and execute a tailored social marketing strategy, translating individual strengths into a powerful presence for each brand in social media.
Patchwork is working with Carlsberg Breweries to develop and execute social media strategy across a global portfolio of brands.
Danish town of Roskilde is home to one of the world's largest music festivals. Patchwork is working with Roskilde Festival to extend it's reach beyond Denmark to secure a loyal and committed audience through Facebook-driven activations.
Patchwork creates successful, Facebook-driven digital activations for global power-brand Colgate at local levels.
Patchwork successfully recruited and nurtured a large fan base around an upcoming movie release to drive awareness and interest leading up to the premiere.
As the successful Somersby brand embarks on an ambitious global roll-out, Patchwork is developing the digital strategy and activation to support it at global and local levels.
Check out our video from our latest global Somersby activation.
Part of the TUI corporation, this leading Danish travel company is leveraging the power of Facebook to drive loyalty and sales. Patchwork developed one of the most succesful, virally fuelled Facebook contests to help boost the brand's Facebook fan count from 2,000 to an impressive 100,000 in only a few weeks.
The National Gallery of Denmark is going through a brand rejuvenation process and Patchwork is making it happen using a combination of Facebook activation and viral concepts.
The strong brand heritage and ties to the Danish music scene makes it an honour for Patchwork to work in securing that the solid brand equity is boosted through engaging, Facebook-driven online and offline actvations.
Developing and executing strong campaign concepts to global audience, Patchwork is engaging potential visitors around key brand values.
Patchwork is working with one of Denmark's truely beloved heritage brands to create outstanding Facebook results. Using Facebook-driven storytelling that combines offline and online events, our social media efforts for Aalborg Akvavit is boosting and replacing tiring traditional PR efforts.