PRESS

SOMERSBY’S FRIENDLY FACEBOOK CHALLENGE

How well do you really know your Facebook-friends? Carlsberg’s popular cider brand, Somersby, raises just that question in a new global Facebook campaign. ’Lord Somersby’s Fr...

COMPANIES URGED TO FORGET ABOUT TWITTER

There are a great many choices when it comes to social media channels. Making use of the right channel is crucial if you want to reach a specific target group and many mistakenly believe that that ...

PANIC CREATES FACEBOOK BUBBLE

A large number of companies are desperate to grapple with Facebook, ignoring the consequences of not using it to its full potential. Give it time, says expert, or you may lose costumers.

Pat...

CARLSBERG PRESENTS NEW STRATEGY FOR CARLSBERG SPORT DRINK

Carlsberg has put forward a new marketing strategy for Carlsberg Sport, the energy drink. The new strategy involves focusing on sponsorships and below-the-line marketing efforts.

The strateg...

CARLSBERG SPORT GOES TO VIBORG

16-year-old Anders Borg Petersen, Football Freestyler from Viborg, entered the ‘Show us your trick’ competition by posting a video on Carlsberg Sport’s Facebookpage. The video of Anders showi...